Ever have watered-down lemonade? Even though it seems like everyone would enjoy something as innocuous as lemon-tinged water, it has been diluted to the point where no one would really like it, let alone pay for it. Watered-down lemonade is neither sweet nor tangy, enticing no palate.
Similarly, in the spirit of appealing to numerous audiences, some writers have a habit of watering down their prose. “It’s for academics and lay audiences!” they say. “Adults and children alike!” The result is that the academics overlook the publication as “not serious enough,” the lay audience ignores it as “too academic”…you get the point. Watered-down prose is insipid and uninspired, capturing no reader. Continue reading “Don’t dilute your audience”