Tag: business book
-
Want to write a business book? Read this first.
When you’re writing a business book, you need to be clear on your unique offering for the reader. Do you have years of experience in sales, or are you presenting a new approach by blending two disciplines? Do you have a method for the reader to follow? One of the main problems I see with…
-
Editorial case study: Big Enough
When leading entrepreneur Lee LeFever set out to write his second book, it made sense to appeal to the business readership he had captured with his first book, The Art of Explanation. Lee and his wife and business partner, Sachi LeFever, are best known for their business Common Craft, one of the earliest e-commerce companies.…