Amanda Lewis

Carolyn O’Hara breaks down the components of great storytelling in this 2014 article from the Harvard Business Review.

In summary:

1. Start with a message
2. Mine your own experiences
3. Don’t make yourself the hero
4. Highlight a struggle
5. Keep it simple
6. Practice makes perfect

Definitely check out her “Principles to Remember” (what to do and what to avoid).